Originating as a residential construction company in Townsville almost 40 years ago, Lancini Property Group has expanded into all facets of the property industry through the construction, development and management of high-quality precincts.

Due to our adaptive nature, our work with Lancini over the years has varied and evolved.

At the start of our engagement, Lancini’s in-house marketing function was limited to a single resource. MR worked closely with Lancini to establish and expand their marketing activities across the shopping centre portfolio, with a core focus on increasing the digital media function and enhancing retail campaigns.

MR has applied its full arsenal to assist Lancini including strategy development, social media management, brand development, web design and management, campaign development, issues management, corporate communications and PR, print and digital collateral, community consultation, experiential marketing, as well as photography and videography.

With an established level of trust, we’ve become entrenched, acting as an arm of their in-house marketing team.

Working so closely across so many aspects of Lancini’s marketing activity has enabled MR to consistently deliver results. We’ve grown social media followers and engagement by triple-figures in one year alone and increased databases by the thousands. Our campaign collaborations have been nominated and won awards. We’ve helped Lancini achieve their business objectives of increasing foot traffic and being the centre-of-choice for customers. We’ve also steered the centres through turbulent times including redevelopments and floods, streamlined processes, created protocols and help set up their portfolio of brands for continued success in the future.