Lancini Property Group

Brand Rejuvenation Campaign Development Copywriting Experiential Marketing Photography PR & Comms Print & Digital Collateral Social Media Management Stationary Design Strategy Videography Website Development & Management
As one of Queensland’s premier property development and management companies, Lancini has a growing portfolio of shopping centres, commercial buildings, homemaker and industrial centres in its stable.
As one of Queensland’s premier property development and management companies, Lancini has a growing portfolio of shopping centres, commercial buildings, homemaker and industrial centres in its stable.
As one of Queensland’s premier property development and management companies, Lancini has a growing portfolio of shopping centres, commercial buildings, homemaker and industrial centres in its stable.
As one of Queensland’s premier property development and management companies, Lancini has a growing portfolio of shopping centres, commercial buildings, homemaker and industrial centres in its stable.
As one of Queensland’s premier property development and management companies, Lancini has a growing portfolio of shopping centres, commercial buildings, homemaker and industrial centres in its stable.
As one of Queensland’s premier property development and management companies, Lancini has a growing portfolio of shopping centres, commercial buildings, homemaker and industrial centres in its stable.

Madam Republic partnered with Lancini Property Group over several years, with the scope of work evolving as the business and its marketing requirements grew.

At the commencement of the engagement, Lancini’s in-house marketing capability was limited to a single resource. Madam Republic worked closely with the business to establish and expand its marketing activity across the shopping centre portfolio, with a particular focus on strengthening digital channels, growing audience engagement, and enhancing retail campaigns to support centre visitation and tenant outcomes.

During this period, Madam Republic operated as an extension of the Lancini team, delivering an integrated range of marketing and communications services. This included brand and strategy development, social media management, website design and management, campaign development, issues management, corporate communications and public relations, print and digital collateral, community consultation, experiential marketing activations, as well as photography and videography.

Through this partnership, Madam Republic supported Lancini in building a more structured and sophisticated marketing approach across its assets while strengthening engagement with retailers, stakeholders and the broader community.

With a strong level of trust established over time, Madam Republic became embedded within the business, effectively operating as an extension of Lancini’s in-house marketing team.

Working closely across multiple aspects of Lancini’s marketing activity enabled Madam Republic to consistently deliver measurable results. During the partnership, social media audiences and engagement grew by triple figures within a single year, while customer databases expanded by the thousands. Campaign collaborations were both nominated for and recognised through industry awards.

Madam Republic also supported Lancini in achieving key business objectives, including increasing centre foot traffic and strengthening the position of its centres as destinations of choice for local communities.

Beyond campaigns, Madam Republic helped guide the centres through complex periods including redevelopment phases and significant weather events. This included streamlining marketing processes, developing protocols, and helping establish a stronger portfolio of centre brands positioned for future growth.

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