Possessing a valuable mix of business, brand, creative direction and project management skills enables her to function effectively at both operational, creative and strategic levels of business activity. Jo has a demonstrated talent for developing, implementing and assessing strategies to meet both communication and revenue objectives. She is widely regarded as accomplished at both business generation and marketing leadership. 

Over her 20-year career, Jo has been exposed to both global and national markets. Career highlights include high-profile rebranding projects, targeted PR campaigns as well as overseeing national brand and marketing campaigns for a variety of well-known national and global brands.

Outside of her client achievements Jo has been recognised at a State, community and business level. She was awarded the Can Do Award by Campbell Newman (38th QLD Premier) in 2013.  Jo was also nominated for two consecutive years in the Top 40 Young Entrepreneurs In QLD by Business News Australia and in 2018 acknowledged in the Courier Mail for her philanthropic work with Neighbourhood Watch and invited to Parliament House to represent Mount Zero – a road safety campaign created and spearheaded by her passion to reduce road fatalities.

2024 will mark an exciting new chapter in Jo’s career. She will ignite her passion for inspiring and empowering individuals to live more purposeful lives through retreats and keynote speaking.