Boyana brings more than 17 years of experience in creative direction, strategy, and design to MR’s strategic advisory for key projects and experiential events. Her career began as the founder and director of 26 STREET, a design and architecture advisory firm based in New York City and Brisbane. There, she steered the execution of award-winning commercial and residential projects for clients including Clarion Hotels, DLA Piper, Yahoo, Lend Lease, and Foxtel. In 2018, Boyana expanded her training and skill set to include sustainability, which followed a career in consulting for government and private sector clients. While in consulting, she has contributed to diverse sustainable strategy and policy development initiatives.
Boyana’s role as a consultant for MR is intricately entwined with the companies we collaborate with. She leverages data-driven insights to inform the design of strategy, thereby shaping our clients’ marketing, creative and brand positioning. Boyana plays a pivotal role in supporting the MR team with creative direction and events encompassing a spectrum of activities required to enhance partneing client’s marketing, branding events footprint.
Boyana has spent the last 17 years toeing the line between design and strategy to position herself as an expert in creative direction, strategy and organisational culture for a variety of national and global brands.