Jo Ellice-Flint is a visionary brand strategist and conscious creator with over 20 years of experience helping brands and individuals show-up in the world. As the founder of Madam Republic, Jo blends business strategy, creative direction, and emotive storytelling to create brands, unique experiences, and campaigns that are designed to connect, inspire and leave a lasting impact.

Jo has led high-profile rebrands, PR campaigns, and national marketing initiatives for some of the world’s most recognised brands, bringing together commercial success with authentic, human-centred narratives. Her work is guided by a belief that brands should not only perform but also transform and create positive ripples for people, communities, and the planet.

Her leadership and vision have been recognised at state and national levels, earning her the Can Do Award from former Queensland Premier Campbell Newman, two consecutive nominations in Business News Australia’s Top 40 Young Entrepreneurs, and recognition from the Courier Mail for her philanthropic work for Cancer Council and Neighbourhood Watch that includes a national award for a road safety campaign Mount Zero, she spearheaded at Parliament House.

Through Madam Republic and her latest offering, reimagined retreat experiences, Jo continues to bring strategy and soul together to empower others to connect with their purpose, elevate their brands, and create meaningful change in the world.