Possessing a valuable mix of business, brand and project management skills enables her to function effectively at both operational and strategic levels of business activity. She has a demonstrated talent for developing, implementing and assessing strategies to meet both communication and revenue objectives. She is widely regarded as accomplished at both business generation and marketing leadership.
Over her 17-year career, Jo has been exposed to various markets, working predominantly in New South Wales, ACT and Queensland. Her career highlights include high-profile rebranding projects for the Cronulla Sharks, Affinity Education Group, QIC Shopping Centres; targeted PR campaigns for GUESS, FOSSIL and Sumo Salad; as well as overseeing national brand and marketing campaigns for a variety of well-known clients including Seafolly, KFC, Taco Bell, JBS, Emporium Hotel, Lancini Property Group and Beetanicals.
Outside of her client achievements Jo has been recognised at a State, community and business level. She has been nominated for two consecutive years in the Top 40 Young Entrepreneurs In QLD by Business News Australia, acknowledged in the Courier Mail for her philanthropic work with Neighbourhood Watch and invited to Parliament House to represent Mount Zero – a road safety campaign created and spearheaded by her passion to reduce road fatalities.