Beetanicals | Madam Republic

Name & Brand Development Packaging Design Photography Social Media Management Strategy Tagline Development Trademarking

When Tanya and Warren Stanley – third-generation beekeepers from country Victoria – struggled to find natural products to treat their newborn son, they decided to take matters into their own hands.

Using knowledge of the benefits of beeswax from their very own hives with balms developed in their family kitchen, the beginning of toxin-free natural health and wellness brand, Beetanicals, was underway.

With the product formulas perfected and an obvious gap in the market, Tanya now needed to bring her ideas to life.

It was literally a blank slate. No name, no branding, no product ranges, just an impassioned determination to share these incredible products with other families in need, just like hers.

Despite these products having their own unique properties, the natural skincare market is still a highly saturated one. And, as a side-hustle for the mum-of-two, Tanya knew she needed some big-brand thinking for her small-scale start-up to turn ideas into reality.

Working with a start-up provided a unique opportunity to lay the foundations and start off on the right foot.

Leveraging the unique family story, MR developed the name and visual identity for Beetanicals. Building the brand from the ground up included developing a marketing and distribution strategy, key messages, style guide, packaging, collateral, and social assets, which MR continues to assist with.

Shortly after launch, demand quickly outstripped supply and new manufacturing arrangements had to be made. Second year sales increased over 80% as the stockist network continues to expand.

Today, Beetanicals is an award-winning brand, growing its range to six skincare balms for mums and mums to-be, babies, children, and adults alike, which have received international recognition. Additionally, they sell a 100% Australian Manuka Honey with further expansion plans underway.