BEETANICALS | Madam Republic

Name & Brand Development Packaging Design Photography Social Media Management Strategy Tagline Development Trademarking

Using knowledge of the benefits of beeswax from their very own hives with balms developed in their family kitchen, the beginning of toxin-free natural health and wellness brand, Beetanicals, was underway.

When Tanya and Warren Stanley, third-generation beekeepers from country Victoria, struggled to find natural products to treat their newborn son, they decided to take matters into their own hands.

Using knowledge of the benefits of beeswax from their very own hives with balms developed in their family kitchen, the beginning of a toxin-free, natural health and wellness brand, Beetanicals, was underway.

It was literally a blank slate. No name, no branding, no product ranges, just an impassioned determination to share these incredible products with other families in need, just like hers.

Despite these products having their own unique properties, the natural skincare market is still a highly saturated one. And as a side hustle for the mum-of-two, Tanya knew she needed big-brand thinking for her small-scale start-up to turn ideas into commercial reality.

Working with a start-up provided a unique opportunity to lay the foundations and start off on the right foot.

Leveraging the unique family story, MR created the name and visual identity for Beetanicals. Building the brand from the ground up included developing a marketing and distribution strategy, tone and key messaging, style guide, packaging, collateral, and social assets, which Madam Republic continues to support the family with.

Shortly after launch, demand quickly outstripped supply and new manufacturing arrangements had to be considered. Second-year sales increased over 80% as the stockist network continues to expand.

In 2026, Madam Republic supported Beetanicals with an entire packaging strategy and redesign. Today, Beetanicals is a multi-award-winning brand, growing its range of skincare balms for mums and mums-to-be, babies, children and adults alike — recognised internationally for their quality. They also sell a highly potent, 100% Australian Manuka honey, with further expansion plans already underway.