MR was engaged by the Shearer-Smith family to rejuvenate the Smithfield Cattle Company logo after twenty years of visibility in the beef industry. The Madam Republic team was honoured to create a new brand identity and strategy for the business to continue Alf's legacy and further cement the Smithfield name both in both Australia and overseas.

A stationary suite comprising of business cards, letterhead, with comps slips and a 12 page- Coffee Table Book in both english and mandarin translation was created to support Smithfield Cattle Co business and marketing needs.